Global Experiences

This past January, I had the opportunity to travel to Tokyo, Japan for a three-week study abroad program! I originally wasn’t planning on studying abroad, but a spot opened up in a Global Marketing class at the last minute. I took it as a sign to go and I’m so glad I did. As part of the course, I created a marketing journal where I recapped all the different types of marketing I saw throughout my time abroad. I found myself constantly noticing how brands connected emotionally