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This past January, I had the opportunity to travel to Tokyo, Japan for a three-week study abroad program! I originally wasn’t planning on studying abroad, but a spot opened up in a Global Marketing class at the last minute. I took it as a sign to go and I’m so glad I did. As part of the course, I created a marketing journal where I recapped all the different types of marketing I saw throughout my time abroad. I found myself constantly noticing how brands connected emotionally

If there’s one event I look forward to every year at USD, it’s the Ole Music Festival and not just because I love having a good time at a concert. For me, Ole Fest represents months of planning, collaboration, and creative problem-solving as part of the Torero Program Board (TPB). Last year, I served as a Vice Chair of TPB and was given the opportunity to lead the planning and execution of this large-scale event alongside my committee. I’ve come to learn the ins and outs of w